Why blogging is making a comeback!
I was a 27-year-old gal ablaze with a single dream as I set foot in Lagos; "I'm going to design handbags" and I was ready to give it everything I had to make it come true. One thing led to another and within a year I found myself in 3 leadership roles in the creative sector; one as head of what was to become the international fashion brand, Zashadu.
A storyteller by nature, in 2010, I decided to keep a blog to share the creative process as well as available new pieces. This humble blog became the cornerstone of the brand, allowing us to create connections and community.
As time went on, and for no real reason, I slowly stopped blogging. I became busier, I became a mother, Instagram became a thing, in my personal life I was metamorphosing, cocooning, emerging and reemerging, shedding, and constantly expanding.
Now it’s 2024, Zashadu is 14 years old, and like any teenager, at a crucial point in her development.
And I, the woman behind all of this? I'm fulfilled, empowered, and unapologetically proud of what we have accomplished. I’ve discovered that I’m destined to make the impossible possible, challenge static mindsets, and redefine what is achievable. I’ve also figured out that I am a rare gem and have learned to truly appreciate and protect myself.
If you’ve been here from the beginning, I know you’re happy to have me back (and likewise me, you), and if you’re just joining us, sit back and enjoy snippets from my world.
It's my story, yes, but perhaps it can be a spark for yours too.
With love and blessings,
Zainab x
