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6 Tips for Young Entrepreneurs

On being a reluctant Entrepreneur


I dislike fads, for their transience and the sheep-like behaviour it induces in people. Furthermore, the ego is involved in this dislike, for no matter how I love and have loved a thing, should it become a trend, I drop it with immediacy and harbour disdain for the trend.


It is for this reason that for years I failed to identify with the term Entrepreneur, and whilst I’m not sure that the lack of identification has done any harm at all, I have come to accept this to be true. 6 Tips for Young Entrepreneurs


My favourite definition of the term Entrepreneur is by businessdictionary.com/ and includes the following statements;


“Someone who exercises initiative by organizing a venture to take benefit of an opportunity”,

“As the decision maker, decides what, how, and how much of a good or service will be produced”

“Supplies risk capital as a risk taker, monitors and controls the business activities”


Looking back, I recognise these traits in myself as early as the age of 13, living in London. My mum was a bomb ass cook and would make my sisters and I the most delicious packed lunches. One hot summer, my classmates caught wind of the contents of my lunch box and pestered me for sandwiches. I took advantage of my new found fame and begun dividing and selling my sandwiches to the highest bidder. As my enterprise grew, I diversified by adding drinks too: the key attraction was having frozen them overnight, by lunchtime they were perfectly slushy and delicious, more exciting than the school canteen was offering.


My mother promptly killed my business (but not my spirit) when she found out that I was trading my nutrition for sugar, having spent all the profits on chocolate.


Woman winning fashion award
13 year old me was very proud of winning this award/33 year old me was unconsciously fearful of her power

Not identifying as an Entrepreneur is probably one of the reasons tha starting Zashadu was not at all daunting. As far as I was concerned, there was a problem that needed to be solved and I was required to come up with the solution. The daunting decision did appear later on, and that was deciding whether to turn what had evolved from a passion into a fully fledged business, leaving paid employment behind in the process, and going at it alone on a bigger scale than I had ever thought.


These days I am increasingly made aware that I serve as an inspiration to others, I am also increasingly aware of a frightening chasm that exists and seems to hover around wannabe entrepreneurs approximately 10-15 years younger than me, pertaining to work ethic and dedication; it is for this particular reason that I have come up with a list of points I hope will be helpful should you want to run your own successful business in the future.


1.Working for others is integral to your success.

There is a meme I have encountered a few times which loosely translates to “If you are working for someone else, you are helping them build their dream, and not your own” And whilst this may jolt a passive genius with the next big idea, out of her slumber, unfortunately it makes a very many others react to the idea of work in a way that is destructive, and fearful.


If you do not have experience working smart, hard and long, training yourself to solve problems, thinking outside the box, working diligently till you get results for someone else’s business/idea, when the time comes you will not be able to do it for your own.


This is because you will fail to understand exactly what it takes to make a business function and thrive; it will seem like way too much is required of you, and the likelihood of giving up in frustration is increased.


2.You've got to be a superb team member to become an effective leader

If you are unable to work effectively as a member of a team, you will never be able to lead one successfully. Effective leaders have the ability to inspire a dedicated following; because they are able to put themselves in others’ positions, understand their needs way ahead of time, and respond to them from this place of empathy: often because they have been in the exact same positions themselves before.


There is great honour in playing your part in building the vision of a worthy leader.



Friends having dinner in Lagos Nigeria
Celebratory team dinner post The Chrysalis, Fashion Installation Opening


3. There are no real short cuts.

Just because technology has advanced in leaps and bounds, and life ten years ago is unrecognisable in many ways; look deeper, the same laws that have governed us from the beginning of time still do. For example You cannot receive if you don’t give, A bad attitude always gets uncovered no matter how much effort you put into concealing it, Talent alone is never enough. Entrepreneurship doesn't exist outside of these laws, nor is it a place to hide; in fact your true nature will be revealed faster than you can imagine.


4.There’s nothing new under the Sun.

Whatever innovation is created, whatever new easier ways of doing things appear; we are governed on one very tangible level, by the laws of our human form and if you are smart, you will recognise and respect this. Ultimately Social Media Platforms and Apps simply offer us another way of communicating. Communication, whether up in Space, on Tinder, or sliding in via DM, is governed by the same fundamental rule; someone somewhere wants to be heard, and have confirmation that they are valued and understood. Simple.


5. Hierachy is an Illusion

We each have a specific role to play. Not everybody is meant to start a business; and every business leader needs people to bring ideas to fruition. We all need each other; there is no Us and Them.


6. Helpful Traits (most can be cultivated)

  • Guts of steel

  • A cool and level head

  • An ability to comfortably and genuinely engage with people across all social classes

  • Honesty

  • An incredible Sense of humour

  • Self Motivation

  • Clarity of vision

  • A healthy dose of Rebellion

  • Strong Values that you have cultivated from your own life experiences.

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Hi, thanks for stopping by!

I'm the Creative Director of the Upcycled Leather Accessories Brand, Zashadu 2010, based in Lagos. I'm also an Intuitive Energy Healer since 2019 x

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